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Michal believes in the importance of seeking professional guidance from the outset to prevent problems. She offers her clients comprehensive and thorough advice, drawing from her legal, commercial, industrial and academic expertise. From the outset, Michal prepares her clients for the challenges they may encounter and explores potential solutions. According to her, this approach “prevents future legal complications and saves my clients a lot of money and heartache.”

 

“I know many people believe they can manage without legal advice,” she says, “and they may be right, but often overlook the fact that legal guidance can help them avoid significant expenses in the future and ultimately cost them much less. Artists who seek my assistance due to disputes with distributors or publishers often find themselves sitting in my office, feeling regretful and tearful for not consulting with me earlier. Seeking consultation from the outset is an investment in your future. Don't overlook its value."

 

With intellectual property specifically, it is crucial to get consultation because the logic involved in intellectual property and copyright often differs from the personal logic of everyday life. "Someone wrote a song," Michal says, "and approached me after another individual had been performing the song for an extended period, passing it off as their own. The songwriter assumed everyone knew it was her song and that reclaiming her rights would be straightforward. However, she was unaware of concepts such as reliance and third-party rights, and the urgency required in cases involving intellectual property.”

 

Another of Michal’s clients sought to register a trademark after years of use, only to discover that another company had also been utilizing it. Unfortunately, the was late in reaching out to Michal, seeking her assistance only after the other company had already managed to deprive him of a state contract using the same name, which had he had owned for many years.

 

Michal cautioned him that he had approached the issue too late, but the client pleaded with her to do everything she could, emphasizing that the project was his life’s work. Unfortunately, during a meeting with the trademark registrar, the client received explicit confirmation that the opportunity to take corrective action had passed. As a result, the client incurred the loss of hundreds of thousands of shekels and effectively lost his business.

 

“Don't wait!” advises Michal. “Seek consultation as early as possible! It is an investment that will bear fruit and spare you from losses and heartache.”